Vegas Strip renamed ‘Electric Daisy Lane’ for EDC Week

Clark County representatives today announced the temporary renaming of the iconic Las Vegas Boulevard to “Electric Daisy Lane” in celebration of Electric Daisy Carnival’s (EDC) return to Sin City this weekend.

The news was shared at a press conference held this afternoon at the Foundation Room on the top level of Mandalay Bay. EDC and Insomniac Events founder Pasquale Rotella received a “Key to the Strip” and was presented a proclamation officially recognizing this as EDC Week.

A street sign will be temporarily installed at the corner of Las Vegas Blvd and Mandalay Bay Road (Hacienda) through the end of the festival on Monday, June 19.

This is EDC’s 21st year, and the seventh to be held in Las Vegas. Since its move from Los Angeles in 2011, EDC has become a staple Vegas event that has infused almost $1.3 billion into the local economy. The festival and its many EDC Week parties at the Strip’s dayclubs and nightclubs are expected to attract over 400,000 from North America and 50 countries.

pasquale-holly-electric-daisy-lane

Insomniac founder Pasquale Rotella and wife Holly Madison

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Kent Otto

Kent is founder and editor-in-chief. He's always had a love and passion for music of all types, but didn't discover the music festival scene and community until moving to Southern California during his early post-college years. He returned to his roots in the Midwest in 2011 and has since been determined to share the magic and beauty of the music scene with as many as possible. Email kent@edmcalendar.com. Connect with Kent on G+.

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