Insomniac to launch curated stage at September’s Life is Beautiful festival

Life is Beautiful festival organizers today announced a partnership with Electric Daisy Carnival (EDC) producer Insomniac Events.

Set for Sept. 25, 26, and 27, Life is Beautiful will take over 15 city blocks in downtown Las Vegas for a three-day exhibition of music, art, and cuisine.

Insomniac will curate one of five music stages, hosting some of dance music’s biggest names while incorporating their signature over-the-top production, pyrotechnics, and creative displays.

“After two years of enjoying the festival as a fan, I am excited to announce that Insomniac is partnering with Life is Beautiful to bring an amazing dance music experience to this already impressive show,” said Pasquale Rotella, CEO and Founder of Insomniac, in a press release.

“We both believe in the power of art, music and community, and creating immersive environments in unique locations. Life Is Beautiful will transform Downtown Las Vegas into a magical urban cityscape, and we can’t wait to do that together.”

The initial artist lineup along with other production details will be revealed later this month.

“It’s been very exciting to watch what Pasquale has created – it’s become much more than music, it’s a cultural movement,” said Justin Weniger, CEO of Life is Beautiful, in a press release.

Returning for its third consecutive year, Life is Beautiful will feature more than 75 musical acts, world-renowned artists and chefs, and notable speakers. Tickets are on sale now, starting at $235 for a three-day GA pass and $545 for VIP passes. All ages are welcome.


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Kent Otto

Kent is founder and editor-in-chief. He's always had a love and passion for music of all types, but didn't discover the music festival scene and community until moving to Southern California during his early post-college years. He returned to his roots in the Midwest in 2011 and has since been determined to share the magic and beauty of the music scene with as many as possible. Email